Amazon hijacking is a problem! But there are ways to fight back.
E-commerce entrepreneurs have to compete with counterfeiters. But sellers can protect their brands’ integrity by investing in intellectual property protections and customizing products. If you’re entangled with a sophisticated scammer, consider working with experienced e-commerce attorneys.
Product counterfeiters and listing hijackers are an e-commerce plague. These scammers:
- First scour online marketplaces for easy-to-copy products;
- Then occupy product listings;
- And ultimately undercut the original price by selling inferior copycats. (Sometimes they sell exact product replicas acquired through supply chain leaks).
So, how do you shake a listing tick? Unfortunately, a silver bullet solution doesn’t yet exist, but you can do a few simple things to make your listings unattractive to product pickpockets.
Amazon Hijacking Prevention Tip #1: Vet Your Supply Chain Like Your Financial Security Depends On It (Because It Does)
Here’s the issue: overseas manufacturers may not care about you, your business, or U.S. laws. Their top priority is making money — and they’re often not beholden to stateside statutes.
So, how can you avoid a disastrous partnership? Again, no bullet proof method exists. But what you can do is vet, vet — and then vet some more. Scour the Internet for information about potential factories and manufacturers; read industry message boards; hire a translator if you must.
Also, adopt a Prime Directive attitude; share the names of quality supply chain vendors with other sellers. Why? Because mitigating counterfeiters makes financial sense for the industry, as a whole.
Amazon Hijacking Prevention Tip #2: Add A Little *Sumpin’ Sumpin’* To Your Product
Hijackers leech off industrious elbow grease. So, use their tendencies to your advantage.
Simple: the more unique a product, the more difficult it is to counterfeit. Add a special feature or sub rosa engraving. Differentiating your brand can act as effective counterfeit repellent.
Amazon Hijacking Prevention Tip #3: Spruce Up Your Packaging
What is another great way to ward off hijackers? Add something special to your packaging. The gesture doesn’t have to be elaborate or expensive – it can be as simple as a note. The point is that it’s an unadvertised surprise.
Because packaging differences work as A-to-Z claim evidence. Also, if you have to track down a supply chain leak, you may be able to pinpoint the culprit if you can pinpoint the exact stage the duplication diverges.
Amazon Hijacking Prevention Tip #4: Brand Register & Maybe More
Take advantage of Amazon’s Brand Registry program. Though it’s not the same as getting a formal USPTO stamp of approval, Amazon brand registry does have its advantages. Importantly, it gives you more control over listing pages – which can be helpful when fighting hijackers.
Brand Registry As An Amazon Hijacker Repellent?
The more control you have over product listings, the more details you can add – and details are kryptonite to hijackers. Instead of trying to emulate a highly detailed product, with an accompanying detailed product page, counterfeiters and hijackers typically move on to easier targets.
Like citronella candles to mosquitoes, brand registry is not a cure-all; but it does repel a bunch of unwelcome pests.
Product Counterfeit Repellent Tip #5: Talk It Out, First
If you’re hit by a hijacker, keep calm; keep cool; keep collected. After all, maybe it’s a genuine, newbie mistake. So, before blowing a gasket, send a private message to the would-be hijacker. Try not to come across as litigious or hyper aggressive. No need for bad blood over an unintentional blunder.
Now, if reasoning doesn’t work, and it’s clear you’re dealing with a seasoned scam artist, it may be time for reinforcements. That’s where we come in.
A Private Label Law Attorney May Be the Answer to Your Hijacking Headache
Unfortunately, hijackers are part of the e-commerce environment. They’ll never go extinct. Like cockroaches, hijackers and counterfeiters will adapt, survive, and multiply! But if you’re vigilant and play a few smart cards, the likelihood of being hit diminishes.
Deal with hijacking issues head-on, before they demolish profits!