Esports Marketing: Nielsen Embraces Esports

esports marketing legalNielsen Media Research unveiled plans to assess esports viewership. The service is meant to help brands make better sponsorship decisions when it comes to professional gaming events.

Howard Appelbaum, president of Nielsen Entertainment, enthused:

“There’s a high demand for reliable, independent measurement of value in esports. We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”

Esports Marketing: Global Advertising Advantage

It’s little surprise that Nielsen is sidling up to the esports industry; because these days, professional gaming is all the rage. Major leagues, like FIFA and the NBA, are launching digital counterparts. Moreover, viewership numbers on portals like YouTube and Twitch continue to climb.

Plus, the global reach of esports — and related events — is attractive to big brands.

Craig Levine, CEO of ESL in North America, explained:

“The global, digital and young nature of esports fan base audience represents advertising’s most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define. We’re excited to partner with Nielsen and other industry leaders to guide the framework to measure esports sponsorships, shape the industry, and help further accelerate the esports industry overall.”

The VP of Nielsen Games, Nicole Pike, further clarified the draw of esports advertising:

“Showing the same content to different people all over the world; that becomes very attractive.”

Advertising Regulation Reminders

Since esports marketing is a global affair, it’s especially important to comply with promotional regulations. Rules vary by jurisdiction, but they all adhere to the same basic principles:

  • Don’t lie;
  • Don’t make unsubstantiated claims;
  • Do disclose material relationships; and
  • Don’t dupe consumers with design tricks.

Click here for a full list of advertising dos-and-don’ts.

Connect With An Esports Marketing Attorney

Our firm helps players, personalities, teams, and sponsors with various esports marketing and business issues. To learn more, please head to the esports law section of our site. Ready to chat? Please get in touch.

Article Sources

Khan, I. (2017, August 17). Nielsen announces esports analytics platform. Retrieved September 27, 2017, from http://www.espn.com/esports/story/_/id/20368526/nielsen-announces-esports-analytics-platform

Esports Doping: An Overview

esports doping overview legalEsports is on the rise, and so is the esports doping problem.

Esports Performance Enhancing Drugs

Endurance athletes (i.e., swimmers, cyclists) typically use performance enhancing drugs to hasten recovery times and increase stamina. Esports athletes, on the other hand, want to increase reflexes and improve concentration; so, they experiment with behavior modification drugs, like Ritalin and Adderall. Stimulants are also popular among gamers looking for a pharmaceutical edge.

Are There Formal Esports Anti-Doping Programs?

In 2015, a Counter-Strike player fessed up to using Adderall for a tournament. In response, the Electronic Sports League (ESL) — a leading event producer — cobbled together an anti-doping initiative, adopting WADA’s 2015 banned substances list, which includes everything from anabolic steroids to cannabis to prescription drug agents. The ESL enforces the bans by conducting random saliva tests at events.

Lars Mortsiefer of Germany’s National Anti-Doping Agency explained that his group supports “the ESL in education and doping prevention.” Though he went on to caution that yes, “NADA can help esports implement these anti-doping rules, but it can only happen when a clear set of rules has been created.”

Esports Doping: Know The Banned Substances List and Secure TUEs

Recently, an executive at the Esports Integrity Coalition addressed doping. He reminded attendees that the industry’s growth is, in part, contingent on how it handles the issue. But some people wonder: Is this anti-PED push a PR creature that lacks enforcement teeth? Time will tell.

In the meantime, players should familiarize themselves with the ESL’s banned substances list. People with conflicting, but legitimate, prescriptions should secure TUEs — therapeutic use exemptions — from their doctors, to avoid censure.

Kelly / Warner Law works with esports athletes, teams, leagues, and sponsors. Get in touch any time.

Article Sources

(www.dw.com), D. W. (n.d.). Anti-doping efforts still in their infancy in eSports | Sports | DW | 21.07.2017. Retrieved September 26, 2017, from http://www.dw.com/en/anti-doping-efforts-still-in-their-infancy-in-esports/a-39783790

Esports Visas: An Introduction to P-1 Visa Legal Issues For Professional Gamers

esports visasIn the not too distant past, Asia was all about esports; but in the U.S., professional gaming was in the purview of Pepper Brooks and the gang over at ESPN 8, The Ocho. 

Lately, however, esports is surging in the United States. Companies are sponsoring tournaments with sizable purses; leagues like the NBA and NFL are forming corresponding esports clubs. Proof: Prizes at the 2016 International Dota 2 Championship weighed in at $20 million — almost double the total payout of The Masters golf tournament.  In short, the professional gaming economy is cruising upwards, at warp speed.

But something is vexing international esports athletes: Work visas to compete in U.S. esports tournaments.

Esports Visas in the United States: P-1

Esports continues to exist in a legal gray zone. For example: Are esports professionals considered “athletes” and can they qualify for P-1 visas (which are needed to legally participate in stateside esports tournaments)?  The process to acquire a P-1 visa is not altogether difficult, but it’s also an inconsistent process. For example, there have been stories of esports athletes who were green-lit for 2016 tournaments, and then denied in 2017. There was also chatter about someone who was accepted in April for a tournament, and then rejected in August for another.

The P-1 visa system is unpredictable and inconsistent, which makes competing in the US difficult for many players.  Visa applications can take months to be approved. Moreover, since there is no hard-and-fast rule on whether or not a professional gamer qualifies as an athlete, the decision sometimes falls to the opinion of one government worker.

Proving “non-immigrant intent” is the first hurdle to securing a P-1 visa.  Applicants must demonstrate that they have permanent employment, relevant business or financial connections, or familial ties in their country. Why? Because officials wants to make sure that P-1 participants go home after their visas expire.

Visas For Professional Game Players: Esports v. Chess Community

The situation faced by many esports athletes got us thinking: How does it work for chess tournaments?  After all, the US hosts many chess events, with participants from every corner of the globe.

We discovered that the US Chess Association offers invitations to foreign players, which streamlines the process for acquiring a P-1 visa.

Video game players, on the other hand, have to get a US employer to obtain an approved PQ petition from the United States Citizenship and Immigration Services (USCIS).  Once officials approve the request, the player can then apply for a P-1 visa.  Going through this paperwork process, multiple times a year, to compete in a handful of tournaments, can be exceptionally frustrating.

With the esports industry skyrocketing, both at home and abroad — not to mention rising viewership — the industry must figure out a way to make it easier for the world’s best video game players to compete on the US stage. If not, the U.S. esports programs may not be able to become contenders.

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Kelly / Warner works with esports athletes and teams on various business and legal issues — including esports visas, contract negotiations, and other business logistics. Questions? Please get in touch.

Article Sources

New, C. (2017, May 18). Immigration In Esports: Do Gamers Count As Athletes? Retrieved June 20, 2017, from https://www.forbes.com/sites/allabouttherupees/2017/05/18/immigration-in-esports-do-gamers-count-as-athletes/#5fae6a03468e

It’s Official: Esports Betting Legal in Nevada

esports betting legal in Las VegasTo bet, or not to bet…on esports? For several years, that’s been a question looming over the nation’s gambling capital — Las Vegas, Nevada. Nobody was sure where esports betting fell on the legality scale. Sure, it was happening — but in a decidedly gray area.

Things, however, are now clear; because as of July 1st, esports betting will be legal in Las Vegas. Ante up!

Nevada’s Esports (And Oscars?) Betting Bill

State representative Becky Harris sponsored Nevada Senate Bill 240 (“S.B. 240”), and Governor Brian Sandoval signed it into law. Esports legend Johnathan ‘Fatal1ty’ Wendel also played a role in the ratification process: He explained to politicians the importance of classifying esports gamers as athletes.

In addition to esports, S.B. 240 also opens the door for betting on entertainment awards shows like the Oscars and Grammys.

Want An Esports Gambling License? Go To The Nevada Gaming Commission.

Nevada’s esports gambling bill states: “The Nevada Gaming Commission shall, and it is granted the power to, demand access to and inspect all books and records of any person licensed pursuant to this chapter pertaining to and affecting the subject of the license.”

So, starting July 1st, 2017, the Nevada Gaming Commission (“NGC”) will be in charge of issuing licenses permitting the administration of parimutuel wagering and off-track parimutuel wagering.  The NGC may also amend, adopt, and repeal regulations.

The NGC may request licensees’ fingerprints, in addition to information vis-à-vis their backgrounds, habits, and overall character.

Nevada’s Esports Betting Bill: 3% Operating Fee to NGC

The law also requires licensees to submit quarterly payments — 3% of the total amount wagered on any esports event — to the NGC.  In turn, the NGC must give at least 95% of the collected fees to the State Treasurer for the State General Fund.

Connect With An Esports Agent and Attorney

Kelly / Warner is a full-service, boutique law firm that works with esports athletes on everything from contract negotiations to dispute settlement. We also work with teams and leagues. Interested in learning more? Please head over to the esports law section of our website.

Article Sources

Tucker, J. (2017, June 07). Nevada governer passes “esports betting bill”. Retrieved June 14, 2017, from http://www.esports-pro.com/articles/business/nevada-governer-passes-esports-betting-bill

NBA Announces 17 Teams Ready For 2018 Esports Launch

NBA esports league - esports agentThe NBA2k league — a joint venture between the NBA and Take-Two Interactive — is on track to launch in 2018, with 17 out of 30 NBA teams signed on to participate.

NBA Teams Taking Part In Esports League

What teams are taking part in NBA2k? At the time of this writing, the Boston Celtics, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Golden State Warriors, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, New York Knicks, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, Toronto Raptors, Utah Jazz, and Washington Wizards have committed to the league

for three years at $750,000 per team.

Brendan Donohue, NBA 2K managing director, enthused, “This is the first step in what promises to be an extraordinary league, bringing together the world’s best gamers and showcasing elite competition on an international stage.  Our teams have expressed tremendous enthusiasm for esports, and we are looking forward to forming something truly unique for basketball and gaming fans around the globe.”

NBA2k league Early Adopters

In February, the NBA and Take-Two made a statement concerning their commitment to developing the league.  And in following through, the NBA can claim the label “first sports league to jump on the esports bandwagon.”

Arguably, Dallas Mavericks owner Mark Cuban was the first NBA owner to get involved in the business end of esports.  In 2015, he invested in esportsbook Unikrn, a leading esports betting website.

Everyone’s Excited About The Potential Opportunities

76ers CEO Scott O’Neil told ESPN, “It’s fun, we’ll be participating. There’s still a lot to learn from our perspective as to how the league will work and the infrastructure, where the revenue is coming from, how will the draft will work. But we’re excited; it’s a good opportunity to reach younger fans in a different way and hopefully incorporate them into our fanbase and vice-versa. We’re hoping to make Sixers, eSixers fans and bringing them into the Sixers fold.”

The Miami Heat esports organization is called the Misfits and its CEO Ben Spoont recently told ESPN: “2K is uniquely positioned as a professional sport video game title to be able to reach fans that are esport fans as well as NBA fans and 2K fans alike. The opportunity here is to be able to reach fans that are in vastly different markets but all with a common thread, which is their love of the NBA and/or video games.”

Connect With An Esports Agent

Kelly / Warner represents esports athletes and works with companies on esports business and legal issues. For more information, please visit our Esports law section.

And They’re Off! Esports Season Has Officially Begun!

esports summer season 2017The Kiev major for Dota 2 climaxed with OG defeating Vitrus.pro 3-2.  For their efforts, OG took home the first place prize of $1 million and Vitrus got a respectable $500,000, in what was the first of several multi-million dollar events this summer.

Over the next several months, League of Legends and CS:GO will have a plethora of major events, involving tens of millions in prizes, culminating with Dota 2 and International tournaments at the end of August.

Here’s a quick overview of what’s coming up.

League of Legends

The SLO Spring Cup and Mid-Season Invitational are both going on right now. As such, expect to see League of Legends regain the top spot in the sports betting market.

Dota 2

As mentioned above, the Kiev Major just concluded with $3 million total in prizes.   Next week Shanghai hosts the StarLadder i-League Invitational and Manila Masters event will close out May for Dota 2.

CS:GO

The Intel Extreme Masters is taking place in Sydney right now, top prize is $200,000.  June will feature the $1 million+ Esports Championship Series and ESL Pro League.

StarCraft

Finland will be hosting June’s World Championship Series with another $100,000 going to the winner.

Chat With An Esports Agent

Kelly / Warner law represents professional esports athletes. If you’re a professional gamer in search of an esports agent, or just some one-off legal help about a contract or other matter, let’s talk.

Article Source

Esports Contracts: Avoid Getting Bamboozled

esports contractsWhat do professional gamers need to consider when negotiating esports contracts? To avoid disputes, make sure everything is spelled out to the letter. And when we say everything, we mean everything — from equipment quality to pay schedules to break times.

Bottom Line: A good contract is one that’s easy to understand, yet detailed, so both parties know exactly what to expect from one another.

Esports Contracts: Things To Consider

So, what should professional gamers watch for when negotiating agreements?

  • Payment Schedule: Being a professional gamer means getting paid to master video games. The operative word being “paid.” Make sure all compensation details — from price to payment schedule — are clearly delineated in any contract you sign.
  • Equipment Stipulations: It happens! A team signs you. Then, on your first day, you discover that you’re expected to practice on a Commodore 128. (Hey, it could happen.) So, make sure equipment stipulations are part of your esports contract.
  • League / Team Rules: Before you enter into a partnership with a brand or team, make sure they clearly outline what is expected of you, on both behavioral, performance, and even ethical grounds.
  • Insurance: Are there insurance implications of which you should be aware? Find out and get any stipulations in writing. Moreover, consider medical insurance. Will the organization be providing it, in whole or in part? Does it include dental and vision? Does it come out of your salary?
  • Non-Compete: Are you allowed to participate on other teams? What about individual streaming channels — can you continue making residual income on platforms like Twitch? Find out the answers before you agree to anything.
  • Term Length: Before scribbling your John Hancock on the dotted line, make sure you’re comfortable with the duration of the contract terms. The industry is blowing up; things are rapidly evolving; so, ask yourself: Do I really want to stay with a team or sponsor for more than a year? Now, you very well may want to — just make sure you give it thought.

Esports Is Still Evolving…And So Is Esports Law

From the way fans watch matches to the types of injuries players sustain “on the field,” there are still many practical and legal esports issues with which the industry must grapple.

At this juncture, the best thing players can do is be fastidious about what types of contracts and agreements they sign. After all, you want to be fairly compensated for your skills and profit potential, right? Well, the first step in making sure that happens is a rock-solid contract.

Kelly / Warner consults with esports athletes on everything from contract negotiations to team disputes. Get in touch today to begin the conversation.

College Esports: 21st Century Scholarship Opportunities

college esportsCurrently, 34 U.S. colleges support varsity esports programs, compared to only 7 a year ago.  That number will most likely double — if not triple — over the next couple of years as schools scramble to find a seat on the college esports train.

Varsity Esports

In the United States, varsity esports is new. As such, there’s no go-to blueprint for creating and managing clubs.  Some esports teams are run by athletic departments, some by academic departments, and others by the office of student affairs.

That said, collegiate esports squads operate similarly to traditional teams: outstanding players earn scholarships, clubs pay coaches, and corporate sponsorship deals help supplement programs.

“Most of these are small schools,” said Kurt Melcher, who developed the first college esports program at Robert Morris University Illinois in 2014. “But I can promise you that somewhere on Notre Dame’s campus, somewhere on Northwestern’s campus, they’re asking how they can get involved.”

Move Over NCAA, Esports Has Its Own Collegiate Association

Until recently, college-level esports didn’t have a governing body and the NCAA wasn’t interested. So, last year, interested parties created the nonprofit National Association of Collegiate Esports (NACE).  Currently, 31 U.S. college esports teams are members of NACE. That figure is likely to grow now that NCAA Division I schools are making room for esports programs.

The most recent member to join NACE is Stephens College, an all-women’s school in Missouri.  They will have a 12 player squad, run by the IT department, set to compete in a collegiate Overwatch league.  Additionally, all the players will receive partial scholarships.

College Esports Scholarships

Analysts estimate that the annual esports scholarship pool will rise to $7 million by 2018.  From an academic standpoint, this is great for schools because the majority of cyber athletes focus on sciences, engineering, and math. In other words, by attracting gamers, they’re attracting brainy students.

NBA and NFL franchises are developing esports rosters as well, which raises the question: As leagues become more established, will gamers be drafted from colleges and universities, just like traditional athletes?

“The evolution of esports on college campuses is squarely on our radar,” said IMG College President Tim Pernetti. “There is a very real similarity in the passions that college sports fans and esports enthusiasts have for their schools.”

Got Questions For An Esports Consultant? We’ve Got Answers.

Kelly / Warner maintains an esports law division. Our team helps professional gamers with everything from contract negotiations to team disputes. Get in touch today to begin the conversation.

Esports at the 2022 Asian Games

esports at Asia Games 2022In 2022, archers, swimmers, cyclists, and — for the first time — gamers will be participating in the same major sporting event — the Asian Games.

Here Come The Esports Athletes

The Olympic Council of Asia announced that esports will be medal events at the 2022 Asian Games held in Hangzhou.

With close to 10,000 athletes competing, the Asian Games are the second biggest sporting tournament in the world after the Olympics.

Why the inclusion of esports? The Council stated that “the rapid development and popularity of this new form of sports participation among the youth” influenced its decision to include digital events at the Asian Games.

Though the full list of games has yet to be released, we do know that the 2018 demonstration matches will be FIFA 2017, a real-time strategy game and a MOBA (Multiplayer Online Battle Arena).   Speculation is that MOBA games like DOTA2 and League of Legends will see some action because both have hundreds of millions of monthly online players.

The International Olympic Committee has yet to recognize the International Esports Federation. Nor has the Federation petitioned to become an Olympic event. But, could it happen? With the niche on the rise, it very well may.

Esports Investments

In 2016, industry watchers estimated that esports had a global audience of over 200 million, with revenues exceeding $300 million.

In fact, not only are esports venues opening across the United States, but industry leaders are starting to invest, heavily, in the niche. To wit, Alisports — Alibaba’s gaming arm — announced a partnership with the Olympic Council of Asia. That’s in addition to the Chinese online retailer’s $150 million investment in the International Esports Federation — a sign of big things to come.

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Kelly / Warner helps esports athletes and teams with all manners of business and legal needs, including, but not limited to, contract negotiations, endorsement deals, and litigation assistance.

Got questions? Get in touch with one of our esports business agents, today.

Esports Venues Are Spreading Like Clones Across U.S.

esports venues
Esports Venues Are Opening Across The Country

Competitive gaming — a.k.a., esports — is exploding. According to Newzoo, an esports marketing research firm, in 2016, approximately 256 million viewers settled in for at least one live-streaming esports event.

And where there are masses, there is money to be made. From the players to the sponsors, all the way up to the venue owners, professional gaming pioneers — if things trend as projected — will soon be reaping huge rewards.

But as crowds continue to grow, promoters and sponsors are having a hard time finding stadiums large enough to handle the audiences. So, to remedy the situation, investors are developing esports venues in several major cities.

Esports Viewership By the Numbers

At the most recent IEM World Championship in Katowice, Poland, more than 173,000 passed through the turnstiles over two days, representing an increase of 53% over last year’s World Championship. There was also a record 46 million online viewers, breaking the 2016 League of Legends World Championship of 43 million.

Esports Venues Are Popping Up Everywhere

As mentioned, esports viewership demands have motivated real estate moguls to redesign existing sites and build new ones — specifically for video game tournaments.

Hollywood

The owners of TCL Chinese Theater, led by CEO Robert K. Laity, announced plans for a new CinemaCon esports venue adjacent to the company’s Chinese 6 Theater complex in the heart of Hollywood. It’s slated to open in the summer of 2017.

According to Laity, the new venue is just the beginning. In a recent interview, he explained, “What we are launching is just the tip of the iceberg. We see cinema operators working together as a global network of immersive MX4D esports theaters and becoming part of the fabric of competitive gaming. We are in discussions with sponsors, esports organizations and other cinema operators to join forces with the TCL Chinese Theatre as we bring this exciting capability to the world of online and live tournament play.”

Las Vegas

What better spot for an esports complex than America’s over-21 playground, Las Vegas!? Millennial Esports is opening a 15,000 square foot new venue in the heart of downtown. There’s seating for 800 fans and participants, with 250 stadium-style seats in the main arena. And in true Vegas fashion, it’s open 24 hours a day, 7 days a week, 52 weeks a year.

Washington D.C.

Washington D.C. has long-served as the nation’s capital, and now the mid-Atlantic enclave wants to become an esports hub, too. With much fanfare, the city announced its official sponsorship of NRG Esports, the nation’s top esports team.

As the first city sponsorship of its kind, NRG’s founders and investors also include Sacramento Kings’ owners Andy Miller and Mark Mastrov. Celebrity athletes like Shaquille O’Neal, Jimmy Rollins, and Alex Rodriguez are also involved. The group will be providing team logos, a fan website, and a boot camp practice venue for players and prospects.

Moreover, the city of D.C. plans to build an esports stadium. Doing double duty as both a gaming arena and Washington Mystics stadium, the facility will seat 4,200 people and cost $65 million.

According to Events D.C. Chairman Max Brown, “[It will] come online in late-2018, early-2019. Fully tailored and wired for esports.”

The Future of Esports

When asked about the rise of esports, Trent Miller got right to the point: “I’ll only say that more people tune in to watch the League of Legends Grand Finals than the NBA Finals or the World Series. Whether or not esports will overtake football remains to be seen. But as far as esports overtaking most physical sports, it already seems like it’s happening.”
Kelly / Warner works with esports athletes, gaming personalities, and teams. To learn more about how we can help people in the professional gaming world with everything from contract negotiations to conflict representation, check out the esports law section.

Esports News: Will China’s New Bill Proposal Hinder Aspiring Gamers?

picture of people playing mobile games to acompany a blog post about Amazon esportsThis week, an esports-adjacent news piece out of Asia caught our eye. Apparently, Chinese officials are working on a law to end late night online gaming for teens and tweens. Will the proposed law effect would-be professional gamers?

The Perceived Problem: Too Much Late Night Tomfoolery!

According to reports, Chinese officials — and parents — are frustrated with about the amount of online gaming that goes on between midnight and 8:00 am. They’re terrified: Children are not getting proper amounts of sleep! Online gaming is akin to the 1880’s opium epidemic!

The Proposed Solution: Software Tracking Triggers?

How do Chinese officials plan to stop the insanity? By implementing an online gaming curfew. How? With software tracking. Chinese citizens must already use Government ID numbers to access certain websites. As such, it would be relatively painless to set up a monitoring mechanism, in conjunction with the existing identifying data, that would allow companies to kill connections of under-18 gamers after a certain hour.  In fact, politicians want to fine companies for failing to do so.

China Favors Online Gaming Restrictions

China is known for its online gaming regulations. In fact, the country already has a law that strips in-game credits of users who play continuously for more than 180 minutes (3 hours).

With esports taking off — and becoming a lucrative career option — it’ll be interesting to see if Chinese officials make exceptions for professional gamers. In fact, if the country’s gamers want to stay competitive, they may want to start thinking about lobbying for such a clause.

Connect With An Esports Lawyer

Kelly / Warner Law maintains an esports legal practice. We work with gamers and teams — from around the world — on everything from sponsorship negotiations to internal team arbitration. Have a question for one of our esports law aficionados? Give us a ring or shoot us a message.

Tonight: Amazon Esports Tournament Highlights Show

picture of people playing mobile games to acompany a blog post about Amazon esports
Amazon Esports Tournament Highlight Show Airing December 12, 2016

Amazon is embracing esports.

On December 2, the online retailer, along with eSports Productions, hosted a casual gaming competition, which live-streamed on Twitch. The occasion marked Amazon’s inaugural foray as tournament host.

The Champions of Fire Invitational: Amazon Esports Casual Gaming Event

Sixteen game streaming celebrities gathered in Vegas for The Champions of Fire Invitational. With $100,000 up for grabs, participants battled in single elimination rounds of Disney Crossy Road, Pac-Man 256, Bloons TD Battles, 8 Ball Pool, and Fruit Ninja.

At Champions, “casual mobile games” took center stage. Aaron Rubenson, director of Amazon’s Appstore, explained:

“Competitive video gaming has seen huge growth, and we see tremendous customer value in expanding the tournament experience to include the casual mobile games played by millions of people today. The Champions of Fire Invitational will see some of the top gaming pros square off in the same fun games our customers can download and enjoy today from the Amazon Appstore.”

Who won the Amazon esports tournament? Find out on the highlights show, coming to a cable station near you, tonight, December 12th.

Amazon Esports Involvement On The Rise

In 2014, Amazon first signaled serious interest in esports by plunking down nearly $1 billion for the online gaming platform, Twitch.

In August 2016, via Twitch, Amazon acquired Curse, a gaming resource platform.

Breakaway — Amazon Game Studio’s first development venture that includes betting features and “deep Twitch integration” — hit digital shelves In September 2016.

Obvious acquisition is obvious: Amazon is making sure its esports foot hole is secure. Smart.

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Kelly / Warner Law is a boutique law firm that maintains an esports division. Two of our attorneys work with professional gamers on contract negotiations, sponsorship vetting, team disputes and tournament logistics issues.

Click here to read more about the firm; head here for more esports blog posts and legal information.