Just like the United States, Taiwan has a federal consumer watchdog agency that also goes by the acronym FTC. Wu Shiow-ming heads the Taiwanese department, and his commission does not mess around. In fact, the foreign authority recently added an amendment to their nation’s Fair Trade Act that places penalties on anybody who writes fake testimonials or product reviews.
Samsung Hired Students To Trash Competitors Products Online
The Taiwanese FTC recently busted Samsung for hiring students to write positive product reviews. Not only did the students rave about Samsung online, but the paid product reviewers also trashed products made by Samsung’s competitors.
When preparing for the fake testimonial case against Samsung, Shiow-ming’s minions culled through 30,000 posts on 4,000 different websites. In the end, the government body slapped the tech company with an NT $10 million fine (about $340,000 US).
Moving Forward, Writers Of Fake Testimonials Will Be Held Responsible
The students hired by Samsung were not held liable in this case, but that will change soon, as Taiwanese officials amended their Free Trade Act. Moving forward, writers of phony reviews can be fined up to NT $25 million (about $840,000 US).
What About In The United States? Are Fake Testimonials Legal?
Do you think the U.S. is less strict than Taiwan when it comes to fake and paid testimonials?
Writing fake testimonials and reviews is not legal on this side of the Pacific either, though over here, the people who use the phony reviews are liable, not the writers (in most cases).
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