- a strongly worded, unflattering post on an online review website,
- a blog post that contains mis-information,
- a disparaging tweet or a Facebook update,
a business defamation lawyer can help rectify the situation. Falsehoods spread on the Internet faster than gossip at a PTA meeting, so the quicker you find a good online libel attorney, the better.
If your business has had the misfortune of being visited by the disparaging review genie, there are ways to get it removed. Let’s review a few options.
Business Defamation Removal: Kill ‘Em With Kindness
Sometimes posters post in the heat of the moment. As such, in certain circumstances, a polite email asking either the poster or the website operator to remove the offensive material is all that it will take to get it down. It doesn’t always work, but you’d be surprised at how often it does.
If that doesn’t do it, most travel review platforms allow for owners to reply or rebut reviews that operators feel are unfair or untruthful.
Business Defamation Removal: Get A Court Order
If the person who wrote the disparaging material in question does so under a “handle” or “alias” you may have to get a court order to find out their name. The reason why you would need to find out the name of your online accuser is if you want to send a cease and desist letter or file a defamation lawsuit.
A defamation attorney can prepare the necessary paperwork.
Business Defamation Removal: Send A Cease & Desist Defamation Letter
If you don’t have any luck trying to work things out amicably, with either the author of the offensive material or with the Website on which the material sits, it’s time to try a cease and desist letter. Consult with an Internet lawyer to find out if your best bet is sending a letter focusing on defamation, unfair business practices or another civil tort.
In many instances, a cease and desist letter is enough to stir an adversary into action. But not all entities are easily persuaded – especially if the material appears on one of the larger review sites, with considerable legal resources at their disposal.
However, that doesn’t mean that small- to medium-sized businesses should give up when faced with online disparagement. If a cease and desist letter doesn’t work, you can always file a lawsuit. While the process may take a tad bit longer than you’d like, the rewards can be significant.
File A Business Defamation Lawsuit
You can choose to pursue a defamation lawsuit pro se – meaning you represent yourself – or you can hire a defamation lawyer who has been winning slander and libel cases for years. A defamation attorney will first determine, based on the circumstances, the friendliest jurisdiction available to file the case. Then, they’ll work with you to craft the most convincing defamation case, using the most appropriate case law, while drawing upon their nuanced understanding of both state and federal defamation law.