Public Relations Firms Must Bone Up On FTC Regulations Pronto

PR Firm Lawyer

FTC To PR Firms: “Y’All Are Just As Liable For Deceptive Marketing As Your Clients”

The Federal Trade Commission is on the hunt for public relations firms that are playing fast and loose with marketing disclosure rules. REMEMBER PEOPLE: PR companies can be held just as liable for deceptive and unfair marketing techniques as the firms they represent. Or, in the words of the FTC:

“Any party that actively participates in the marketing of products through paid endorsers, including a public relations firm… has the responsibility to make sure that [all appropriate] disclosures are made.”

PR companies can be held just as liable for deceptive and unfair marketing techniques as the firms they represent.

Deceptive Marketing Legal Advice For PR Firms

This article, on PRWeekUs.com, does a great job of explaining the responsibilities of PR firms when it comes to proper disclosures on pitch and marketing material. You can find the original article here, but to summarize:

  1. Make sure you have “adequate disclosures” in and on all of your marketing materials.
  2. Disclose all material connections not made evident via the ad itself.
  3. Make sure you have back-up proof for any claims made in any marketing or pitch material.
  4. Public relations companies should remind clients to include the appropriate disclosures on everything – including risk information for regulated industries.

Contact A Law Firm That Works With PR Firms

If you are a public relations firm dealing with an online marketing investigation or legal issue, contact Kelly / Warner Law, today. We maintain a dedicated Internet law practice that has helped countless firms navigate unfamiliar legal waters – and we’re champion sailors.
Get in touch today to learn more about legal options for your public relations firm.

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