FTC To PR Firms: “You Can Be Held Liable For Clients’ Deceptive Marketing”
The Federal Trade Commission is on the hunt for public relations firms playing fast and loose with marketing disclosure rules. REMEMBER: Under certain circumstances, PR companies can be held liable for clients’ deceptive and unfair marketing techniques. In the words of the FTC:
“Any party that actively participates in the marketing of products through paid endorsers, including a public relations firm… has the responsibility to make sure that [all appropriate] disclosures are made.”
Deceptive Marketing Legal Advice For PR Firms
This article, on PRWeekUs.com, expertly explains the rules regarding pitch and marketing disclosures. To summarize (though definitely give it a read):
- Make sure “adequate disclosures”punctuate all of your marketing materials.
- Disclose all material connections not made evident via the ad itself.
- Make sure you have back-up proof for any scientific or performance claims.
- Public relations companies should remind clients to include the appropriate disclosures on everything – including risk information for regulated industries.
A Law Firm That Works With PR Firms
If you are a public relations firm dealing with an online marketing investigation or legal issue, contact Kelly / Warner Law, today. We maintain a dedicated Internet law practice and, like skilled yachtsmen, we’ve helped countless firms navigate unfamiliar legal waters.