The right clickwrap agreement will protect your assets and business better than a standard contract; it also allows for higher profit potential. I Want One » Certain clickwrap, browserwrap and sign-in wrap agreements may soon be under legal fire. Anyone using -- or considering using...
Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting -- but also against regulations! And in China, it can land you a five-year stint in the pokey. (A quick a note: Although this cautionary tale unfolds in China, U.S. online...
Is There A Marketing Loophole When It Comes To Up-Voting Amazon Reviews? The ever-evolving nature of online business is a source of both excitement and exasperation for entrepreneurs. Boundaries are repeatedly being pushed -- sometimes pitting pioneers against the proverbial “powers that be.” Take, for...
The USTR finally got around to blacklisting Alibaba. That's right, Alibaba's Taobao flea-market boomeranged back onto the U.S. Trade Representative’s Notorious Markets List, a Scarlet-A register of websites and marketplaces accused of cozying up to counterfeiters. Is the news a shock? Not really. Capitol Hill...
Amazon has rallied the anti-counterfeit troops! After a whole lot of grumbling -- and A-to-Z reporting -- the online retailer is finally coordinating a campaign against counterfeiters. That’s right, e-commerce impresarios: Bezo’s behemoth has vowed to make “fighting phonies a major goal for 2017.” (And...
Holiday shopping season is upon us. So, let’s take a minute to dissect a bit of ecommerce industry news…using a lawyer’s scalpel. Holiday Prognosis For FBA Sellers = Less Than Ideal Unfortunately, this holiday season may be a rocky one for some FBA sellers --...
Amazon Does Not Suffer Fools Fake Reviews Amazon sues over fake reviews, and actively engages courts to enforce its “zero tolerance” stance. Recently, the company filed yet another lawsuit against several phony feedback facilitators. Amazon Sues Over Fake Reviews In the past year alone, the...
The micropayment miracle, Pokémon Go (PoGo), currently holds the prize belt for “most popular game of all time,” and in short few months, it’s raked in over $210,000,000. Market experts expect revenues to hit $1.1 billion by year’s end, and savvy brick-and-mortar businesses are PoGo...
Online clothing store Zulily caught a class action, courtesy of New York Attorney General Eric Schneiderman. The alleged offense? Price anchoring. What Is Price Anchoring? What’s a sly way to make consumers think they’ve stumbled upon a once-in-a-lifetime, can’t-pass-up, incredible steal of a deal? Easy:...
Is counterfeit activity on Alibaba.com about to diminish? Alibaba hopes so. Headquartered in China, and an essential ecommerce cog, Alibaba.com is an online souq of product sourcing, selling, and negotiating. Recently, Alibaba announced plans to fatten its fraud department.Alibaba announced plans to fatten its fraud...
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