Advertising and Marketing Laws DO Apply

"If you're an Internet marketer, then Kelly Warner is the firm to use. It's amazing how much they know about the industry and how available they are. This is the only law firm I've enjoyed dealing with. Good people. Killer lawyers. Awesome service." - John H.

Promoting products and services means adhering to federal, state, and FTC regulations. Neglecting to do so can result in substantial fines and enforceable professional bans.

As advertising and marketing law attorneys, Kelly / Warner makes sure clients avoid compliance fines. We also assist parties under investigation by the FTC.

"If you are in online marketing and not using these guys.. You are missing out!" -Ben B.

News, Cases, & Tips » Contact » Legal Standards »

Staying Compliant With Online Marketing Regulations Saves You Money

Invest in an online marketing compliance audit before launching any digital promotional campaign.

An online marketing lawyer can help protect you by:

  • Reviewing ads, social media campaigns and websites to ensure they meet FTC standards.
  • Inspecting promotional language. If you're fast and loose with marketing copy, the FTC may come knocking.
  • Legally monitoring the efforts of your affiliate marketing partners. (Yes, the FTC holds operators responsible for the machinations of affiliates.)
Federal Trade Commission (FTC) Investigation Counsel & Defense

The Federal Trade Commission (FTC) is responsible for ridding the U.S. marketplace of "unfair and deceptive" marketing.

What should you do if the FTC launches an investigation into you or your business?

  • Don't contact the FTC without the advice of a lawyer; you could say something that may hurt your case in the long run;
  • Gather materials and make copies; and
  • Stay calm. An investigation is just that, an investigation -- not a conviction.

Online Marketing & Advertising Law: Case Studies, News and Legal Information

Picture of social media site icons on phone to accompany an Internet law blog post about advertising and marketing law
Marketing & Advertising Law: Social Media Marketing Maven: Chrissy Teigen
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Marketing & Advertising Law: Reminder: Amazon Does Sue Fake Review Facilitators
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Marketing & Advertising Law: Supplement Marketer Crossed The Language Line
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Internet law blog: Amazon's new review policy
Marketing & Advertising Law: Offering Products For Reviews Is Now A No-No
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China's new online marketing Law
Marketing & Advertising Law: China's Online Promotion Rules
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Pokemon Go legalities
Marketing & Advertising Law: Pokémon Go Marketing Legalities
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virus spoofing
Marketing & Advertising Law: E-mail Spoofing Is Non-Compliant
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Internet law blog: shopify and stripe
Marketing & Advertising Law: Stripe and Shopify Online Retail Issues
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Internet Law Blog: Supplement Marketing
Marketing & Advertising Law: Legal Tips For Dietary Supplement Marketers
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online intellectual property: 5-hour Energy dietary supplement law case study
Marketing & Advertising Law: Dietary Supplements and Counterfeiting
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Internet Law: FBA business issues
Marketing & Advertising Law: Introduction To Starting An FBA Business
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Internet Law Blog
Marketing & Advertising Law: Amazon Sues Over Fake Reviews
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Internet law blog: native advertising reminder
Marketing & Advertising Law: FTC Native Advertising Rules
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Internet Law Blog: All Natural marketing legalities
Marketing & Advertising Law: The Risk of Saying "All Natural"
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Internet law blog: e-commerce price anchoring case study
Marketing & Advertising Law: Introduction To Price Anchoring Legalities
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Internet law blog: amazon review legalities
Marketing & Advertising Law: Archives: Amazon's Old Product For Review Policy
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Internet law blog: social media marketing regulations
Marketing & Advertising Law: Promotional Hashtags and Social Media
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Marketing & Advertising Law: An Introduction To Alibaba.com
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Internet law blog: Amazon FBA selling tips
Marketing & Advertising Law: A Handful of FBA Selling Tips For Beginners
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Marketing & Advertising Law: Four Legal Truths About Online Reviews
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Internet law Blog: Private Label Hijacking
Marketing & Advertising Law: Five Legal Tips For Dealing With Counterfeiters
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Internet law Blog: Native Advertising Guidelines
Marketing & Advertising Law: The FTC's Native Advertising Rules
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Internet Law Blog: Alibaba Counterfeiting
Marketing & Advertising Law: News: Alibaba Hired An Anti-Counterfeit Crew
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Marketing & Advertising Law: Warning About Organic Labeling
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an ounce of prevention is worth a pound of cure

Kelly / Warner helps digital and Affiliate marketers keep the FTC at bay. We've successfully managed marketing violation investigations for hundreds of clients. In short: we know how to get -- and keep -- the FTC off your back. Contact us today to get started.

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