Esports Marketing: Nielsen Embraces Esports
Nielsen Media Research unveiled plans to assess esports viewership. The service is meant to help brands make better sponsorship decisions...
Nielsen Media Research unveiled plans to assess esports viewership. The service is meant to help brands make better sponsorship decisions...
Esports is on the rise, and so is the esports doping problem. Esports Performance Enhancing Drugs Endurance athletes (i.e., swimmers,...
In the not too distant past, Asia was all about esports; but in the U.S., professional gaming was in the...
To bet, or not to bet…on esports? For several years, that’s been a question looming over the nation’s gambling capital...
The NBA2k league — a joint venture between the NBA and Take-Two Interactive — is on track to launch in...
The Kiev major for Dota 2 climaxed with OG defeating Vitrus.pro 3-2. For their efforts, OG took home the first...
What do professional gamers need to consider when negotiating esports contracts? To avoid disputes, make sure everything is spelled out...
As of 2017, there were only 34 U.S. colleges that supported varsity esports programs. Currently, 175 U.S. colleges support varsity...
In 2022, archers, swimmers, cyclists, and — for the first time — gamers will be participating in the same major...
Competitive gaming — a.k.a., esports — is exploding. According to Newzoo, an esports marketing research firm, in 2016, approximately 256...