Online Behavioral Marketing: A Legal Primer For Internet Advertisers
Can websites track you and your behavior? Sure can. Online behavioral marketing (OBM) is commonplace, and most people now understand...
FTC Fines Snapchat For Being Loosey-Goosey With Data
Snapchat entered into a consent decree with the Federal Trade Commission for supposedly misleading users about data collection and inter-device...
Online Contest Legal Rules: Hashtag Disclosures Insufficient
First: If you’re an online marketer, and you haven’t seen W1A — hunt down at least one episode. Next: Why...
Public Relations Firms Must Bone Up On FTC Regulations Pronto
FTC To PR Firms: “You Can Be Held Liable For Clients’ Deceptive Marketing” The Federal Trade Commission is on the...
Judge Green Lights Trade Libel Lawsuit
Federal Judge Nora Barry Fischer green lit Tiversa Holding Corp’s trade libel lawsuit against LabMD – a cancer detection facility...
Lexmark v. Static Control: SCOTUS’ False Advertising Standard
SCOTUS made a big decision concerning the Lanham Act. A recent Supreme Court decision marks a change in false advertising case...
BizOpp Law: FTC Crack Down Alert
Work-from-home bizopp operators: the Federal Trade Commission is on the hunt for people who offer bogus business opportunities, or “bizopps.”...
Payday Loan Law: Sen. Markey and FTC On The Hunt
Senator Ed Markey of Massachusetts asked the FTC to snoop around payday loan lead generators. If you run a lead...
Marketing Class Action Lawsuits: Legal Steps
Class Action Lawsuits Part I: History History of Class Action Litigation Class action litigation dates all the way back to...
Kevin Trudeau: Marketer Jailed For Consumer Fraud
TV pitchman Kevin Trudeau recently battled the Federal Trade Commission. In the end, Trudeau lost. Now the notorious weight loss...