Native Advertising Laws: A Very Brief Summary
Media chatter suggests that the Federal Trade Commission has turned its gaze towards “native ads” – a.k.a., sponsored content. At...
Affiliate Marketing Laws: Brands Are Responsible For Affiliates
Brands Are Responsible For Affiliate Actions The Federal Trade Commission has made its position crystal clear: Brands and marketers are...
Are Fake Review Websites Legal? Can Affiliates Use Them? (Plus 5 Marketing Rules)
“I can use fake review websites; everyone else does it, so can I!” A bit of advice: Re-think your promotional...
Section 5 of the FTC Act: To Parameter or Not To Parameter?
The FTC hosted a public debate about the benefits and negatives of defining and imposing parameters for Section 5 of...
Are Discount-For-Review Programs FTC Compliant?
Do you pay for online reviews? Do you manipulate them? Barter for them? Do you offer discounts for reviews? If...
Amazon Sues Reviewers: An E-Commerce Case Study
From The E-Commerce Law Desk: Amazon Sues Reviewers. Amazon has declared war on fake feedback — and the retailer’s litigators...
Social Media Marketing Law: #Ad and #Sponsor
What is the most important social media marketing law? If you pay people to promote products or services on social...
Fake News Sites: Legal or Illegal?
Are fake news sites legal or illegal? If an affiliate uses phony “news style” sites to promote products, are you...
Internet Law: Think Before You .SUCK
They’re heeerrrreeee….. Ladies and gents, we’re entering a new era of the Internet. For some time now, we’ve been freed...
Cybersquatting Laws & Lawsuits: The Case of the London Playboy
Playboy Inc. won agTLD dispute with a London real estate agent. Did a competitor buy a domain name similar to...