FTC Dot Com Disclosures Guide and Summary Online marketers should be indecently intimate with the Dot Com Disclosures. Created by...
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Don’t make false claims in promotional materials, or on websites and labels.Don’t make unsubstantiated scientific claims.Don’t label something “organic” or...
Hi there, social media influencer: noteworthy things are happenings in the e-commerce world! Make note: 1) the FTC put celebrity...
The FTC sued Prevagen’s marketers. Charge: Unsubstantiated marketing. Is the FTC’s claim meritless? Prevagen says yes — and they’re fighting...
The FTC has zero time for homeopathic hyperbole. Called the “Enforcement Policy Statement on Marketing Claims for Over-the-Counter (OTC) Homeopathic...
Don’t Let The FTC Decimate Your Profits A quick reminder. Native advertising rules are now in effect! At the end...
The FTC issued a pair of new advertising guidelines — the Enforcement Policy Statement on Deceptively Formatted Advertisements and the...
Dietary Supplement Law: Summary of The FTC’s Marketing Crackdown The Federal Trade Commission (FTC), in conjunction with several government offices...
Is your online security house in order? If not, stop what you’re doing and contact a digital security guru, pronto...
A couple of months ago, Mark Eichorn quietly posted a significant post on the Federal Trade Commission’s blog. In it,...