Esports Marketing: Nielsen Embraces Esports
Nielsen Media Research unveiled plans to assess esports viewership. The service is meant to help brands make better sponsorship decisions...
Nielsen Media Research unveiled plans to assess esports viewership. The service is meant to help brands make better sponsorship decisions...
Esports is on the rise, and so is the esports doping problem. Esports Performance Enhancing Drugs Endurance athletes (i.e., swimmers,...
In the not too distant past, Asia was all about esports; but in the U.S., professional gaming was in the...
The Kiev major for Dota 2 climaxed with OG defeating Vitrus.pro 3-2. For their efforts, OG took home the first...
What do professional gamers need to consider when negotiating esports contracts? To avoid disputes, make sure everything is spelled out...
This week, an esports-adjacent news piece out of Asia caught our eye. Apparently, Chinese officials are working on a law...
Can you land in legal trouble over online gaming threats? Let’s talk about the issue for two minutes. Can I Go...
The micropayment miracle, Pokémon Go (PoGo), currently holds the prize belt for “most popular game of all time,” and in...
Lucky you! It’s 2016 and “professional gamer” is a legitimate profession. With high-dollar prizes, endorsement deals, sponsorship and streaming opportunities,...
State of the eSports Union: The Economic Forecast Is Exceptionally Favorable Interested in eSports? Well then check out these facts...