The “All Natural” Marketing Conundrum: A Quick Overview
“Natural.” Legally speaking, it’s a deceptively complex word, but the Food and Drug Administration wants to change that. What Does...
Native Advertising Rules Are Now In Effect (And The FTC Is On The Hunt)!
Don’t Let The FTC Decimate Your Profits A quick reminder. Native advertising rules are now in effect! At the end...
Are Discount-For-Review Programs FTC Compliant?
Do you pay for online reviews? Do you manipulate them? Barter for them? Do you offer discounts for reviews? If...
4 Defenses That DIDN’T Work In An FTC Marketing Lawsuit
If you’re an online marketer, who pushes the legal envelope, read up on people who’ve been caught – because that...
Online Behavioral Marketing: A Legal Primer For Internet Advertisers
Can websites track you and your behavior? Sure can. Online behavioral marketing (OBM) is commonplace, and most people now understand...
Jerk.com Legal Matters: Personal Review Website Under FTC Investigation
Jerk.com, RipOffReport, Yelp, and other niche review sites are now Internet staples. And while review websites can sometimes present a...