Don’t Use “All Natural” & Five Other Marketing Rules
Unless you want to be saddled with a huge FTC fine, be careful using lines like “100% Natural” or “All...
Online Behavioral Marketing: A Legal Primer For Internet Advertisers
Can websites track you and your behavior? Sure can. Online behavioral marketing (OBM) is commonplace, and most people now understand...
Online Contest Legal Rules: Hashtag Disclosures Insufficient
First: If you’re an online marketer, and you haven’t seen W1A — hunt down at least one episode. Next: Why...
Public Relations Firms Must Bone Up On FTC Regulations Pronto
FTC To PR Firms: “You Can Be Held Liable For Clients’ Deceptive Marketing” The Federal Trade Commission is on the...
Lexmark v. Static Control: SCOTUS’ False Advertising Standard
SCOTUS made a big decision concerning the Lanham Act. A recent Supreme Court decision marks a change in false advertising case...
Marketing Class Action Lawsuits: Legal Steps
Class Action Lawsuits Part I: History History of Class Action Litigation Class action litigation dates all the way back to...
Fake Testimonial Writers Are Being Fined Everywhere
Just like the United States, Taiwan has a federal consumer watchdog agency that goes by the acronym FTC. The agency,...
Online Trade Libel Lawsuit: Broadspring v. Congoo
Accusations of lie-spreading and client-poaching was at the heart of an online trade libel lawsuit between two marketing companies. Broadspring...
UK Cookie Law: Opt-Ins Required
As of May 26, 2012, websites operating in the UK are required to follow a privacy rule called the “UK...