Politicians gavel’d H.R. 5111, the Consumer Review Fairness Act (CRFA), into federal law. What does ratification mean for small businesses?...
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Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting — but also against regulations! And...
Can I post online reviews of my products? The answer: Only if you prominently disclose your connection to the product....
Is There A Marketing Loophole When It Comes To Up-Voting Amazon Reviews? The ever-evolving nature of online business is a...
Amazon Does Not Suffer Fools Fake Reviews Amazon sues over fake reviews, and actively engages courts to enforce its “zero...
Protecting your online reputation can be as difficult as winning the Tour de France…clean. So, what can businesses do when...
Yelp! (“Yelp”) isn’t happy.A California judge ordered the review site to remove a defamatory posting. Yelp, for its part, felt...
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We...
Is It Legal To Pay For Online Reviews? You can make money with e-commerce startups. Amazon, eBay, Etsy – even...
2017 Update: Federal politicians passed the Consumer Review Fairness Act, which outlaws online defamation gag clauses. Are contractual “defamation clauses”...