Yes, Amazon Sues Fake Reviewers
Online Marketing Legal Reminder: Avoid using and writing paid reviews for Amazon.com. Why? You could be sued or banned! Amazon...
Native Advertising Rules Are Now In Effect (And The FTC Is On The Hunt)!
Don’t Let The FTC Decimate Your Profits A quick reminder. Native advertising rules are now in effect! At the end...
Don’t Use “All Natural” & Five Other Marketing Rules
Unless you want to be saddled with a huge FTC fine, be careful using lines like “100% Natural” or “All...
Did Louisiana Legislators Ruin The State’s Startup Economy With An Amazon Tax?
Louisiana officials may have destroyed the state’s startup economy. Ok — granted — destroyed is a bit strong. But Louisiana’s...
Defamation Hurts: 10 Intriguing Facts & Thoughts On The Psychologically Devastating Effects of Slander and Libel
Self-described “expert witness and litigation consultant” Nicholas Carroll published a think-piece on the darker side of defamation. Carroll’s stance, in...
Price Anchoring: What Is It and Why Sellers Shouldn’t Do It
Online clothing store Zulily caught a class action, courtesy of New York Attorney General Eric Schneiderman. The alleged offense? Price...
Discounts For Honest Amazon Reviews Is Fine; Paying For Bogus Reviews Isn’t
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We...
Use Promotional Hashtags In Tweets, Posts & ‘Grams
The Federal Trade Commission slapped retailer Lord & Taylor for flouting marketing guidelines. Remember folks: use promotional hashtags. The Social...
Alibaba E-commerce Update: 5 Things To Consider When Strategizing
Alibaba is at a crossroad. The path it picks will profoundly affect the company’s future. Why should sellers and marketers...
Arizona Internet Law Update: Revenge, Sharing & Crowdfunding – Oh My!
Let’s take two minutes to review the latest Arizona Internet law headlines. Arizona Revenge P-rn, Take Two After a false...