Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting -- but also against regulations! And in China, it can land you a five-year stint in the pokey. (A quick a note: Although this cautionary tale unfolds in China, U.S. online...
Amazon settled an FTC COPPA case. Federal regulators charged the online retailer with improperly billing parents for purchases made by their children. Amazon's marketplace is filled with apps and games aimed at children, but some didn’t have protections to prevent underage in-game purchases for virtual...
Can I post online reviews of my products? The answer: Only if you prominently disclose your connection to the product. It’s against FTC rules to litter the Internet with phony product reviews that appear impartial but aren't. Officials regularly execute fake review stings. In fact,...
Is There A Marketing Loophole When It Comes To Up-Voting Amazon Reviews? The ever-evolving nature of online business is a source of both excitement and exasperation for entrepreneurs. Boundaries are repeatedly being pushed -- sometimes pitting pioneers against the proverbial “powers that be.” Take, for...
Amazon and other online retail destinations are killing brick and mortar stores. That’s the common sentiment wafting its way around Wall Street. But mall mogul Rick Caruso thinks the opposite. “Amazon Is Great For Retail” At the Milken Global Conference, Rick Caruso bucked consensus, asserting...
Hi there, social media influencer: noteworthy things are happenings in the e-commerce world! Make note: 1) the FTC put celebrity endorsers on notice, and 2) Amazon is rolling out a new social media “influencer” program. In this post, we’ll summarize the events and then review...
If you run an e-commerce operation you know: counterfeits can be a problem. And U.S. sellers and buyers are suffering the consequences. In this post, we’ll discuss the current state of “product knockoff” affairs -- specifically the "Alibaba counterfeits" issue -- and then offer a...
Lately, people are talking about U.S. manufacturing -- which made us take note of a recent FTC action. The nation’s consumer watchdog busted a company for marketing its products as “Built in the USA” and “Proudly Built in the USA.” Why? Well, according to the...
Can e-commerce help save the "Rust Belt"? In this post we’ll: Explore the current state of the E-commerce Union;Review news items that could affect the vertical; andClose with further reading links for people thinking of starting an online retail business. Is E-commerce is the New...
Want to be the next Shark Tank millionaire, but unsure how? Four words: Start an FBA business. In this post, we’ll: Outline the Fulfillment by Amazon (FBA) program;Explain why the time is now to start an FBA business and how they’re helping to revive local...
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