Yelp Defamation: Is The Site Required To Remove Defamatory Reviews?
Yelp! (“Yelp”) isn’t happy.A California judge ordered the review site to remove a defamatory posting. Yelp, for its part, felt...
Native Advertising Rules Are Now In Effect (And The FTC Is On The Hunt)!
Don’t Let The FTC Decimate Your Profits A quick reminder. Native advertising rules are now in effect! At the end...
Discounts For Honest Amazon Reviews Is Fine; Paying For Bogus Reviews Isn’t
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We...
Use Promotional Hashtags In Tweets, Posts & ‘Grams
The Federal Trade Commission slapped retailer Lord & Taylor for flouting marketing guidelines. Remember folks: use promotional hashtags. The Social...
Alibaba E-commerce Update: 5 Things To Consider When Strategizing
Alibaba is at a crossroad. The path it picks will profoundly affect the company’s future. Why should sellers and marketers...
Arizona Internet Law Update: Revenge, Sharing & Crowdfunding – Oh My!
Let’s take two minutes to review the latest Arizona Internet law headlines. Arizona Revenge P-rn, Take Two After a false...
E-Commerce Law: Is It Legal To Pay For Online Reviews?
Is It Legal To Pay For Online Reviews? You can make money with e-commerce startups. Amazon, eBay, Etsy – even...
Summary of FTC’s Native Advertising Guidelines
The FTC issued a pair of new advertising guidelines — the Enforcement Policy Statement on Deceptively Formatted Advertisements and the...
Using Gag Clauses To Prevent Negative Online Reviews?
2017 Update: Federal politicians passed the Consumer Review Fairness Act, which outlaws online defamation gag clauses. Are contractual “defamation clauses”...
Dietary Supplement Law: FTC Targets 120 Marketers and Manufacturers
Dietary Supplement Law: Summary of The FTC’s Marketing Crackdown The Federal Trade Commission (FTC), in conjunction with several government offices...