Clickwrap Agreement Case: Automatic Billing Enrollment
The right clickwrap agreement will protect your assets and business better than a standard contract; it also allows for higher...
5-Year Jail Sentence For Fake Review Scammer
Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting — but also against regulations! And...
The “All Natural” Marketing Conundrum: A Quick Overview
“Natural.” Legally speaking, it’s a deceptively complex word, but the Food and Drug Administration wants to change that. What Does...
Is It Legal To Post Online Reviews Of My Product?
Can I post online reviews of my products? The answer: Only if you prominently disclose your connection to the product....
Reminder: The FTC Punishes Influencers That Don’t Disclose
Hi there, social media influencer: noteworthy things are happenings in the e-commerce world! Make note: 1) the FTC put celebrity...
Made in the USA: What Are The Labeling Rules?
Lately, people are talking about U.S. manufacturing — which made us take note of a recent FTC action. The nation’s...
FTC Sued Prevagen Over Representation Of Placebo Results
The FTC sued Prevagen’s marketers. Charge: Unsubstantiated marketing. Is the FTC’s claim meritless? Prevagen says yes — and they’re fighting...
Homeopathic Marketing Guidelines: FTC Issues New Rules
The FTC has zero time for homeopathic hyperbole. Called the “Enforcement Policy Statement on Marketing Claims for Over-the-Counter (OTC) Homeopathic...
Social Media Marketing Maven: Chrissy Teigen
When she’s not lip sync battling, Chrissy Teigen apparently ponders social media marketing mysteries! Recently, the brand influencer Twitter-shared some...
Amazon Sues Over Fake Reviews: FBA News
Amazon Does Not Suffer Fools Fake Reviews Amazon sues over fake reviews, and actively engages courts to enforce its “zero...