Don’t Use “All Natural” & Five Other Marketing Rules
Unless you want to be saddled with a huge FTC fine, be careful using lines like “100% Natural” or “All...
Price Anchoring: What Is It and Why Sellers Shouldn’t Do It
Online clothing store Zulily caught a class action, courtesy of New York Attorney General Eric Schneiderman. The alleged offense? Price...
Discounts For Honest Amazon Reviews Is Fine; Paying For Bogus Reviews Isn’t
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We...
Use Promotional Hashtags In Tweets, Posts & ‘Grams
The Federal Trade Commission slapped retailer Lord & Taylor for flouting marketing guidelines. Remember folks: use promotional hashtags. The Social...
Alibaba E-commerce Update: 5 Things To Consider When Strategizing
Alibaba is at a crossroad. The path it picks will profoundly affect the company’s future. Why should sellers and marketers...
Four Important Legal Tips For FBA Sellers and Marketers
The Amazon FBA program is great way to start an e-commerce business. Sure, Amazon grabs a percentage of each sale;...
Amazon Hijacking: 5 Legal Tips To Shake Counterfeiters
Amazon hijacking is a problem. But you can fight back! Ecommerce entrepreneurs compete with counterfeiters. Unfortunately, it just comes with...
Summary of FTC’s Native Advertising Guidelines
The FTC issued a pair of new advertising guidelines — the Enforcement Policy Statement on Deceptively Formatted Advertisements and the...
New Alibaba Counterfeit Crew Hopes To Curtail Phony Products Problem
Is counterfeit activity on Alibaba.com about to diminish? Alibaba hopes so. Headquartered in China, and an essential ecommerce cog, Alibaba.com...
Californians Can Sue Over Organic Labeling: Dietary Supplement Law
Californians can sue over organic labeling — so says the state’s highest court. Was it a smart decision, or a...