5-Year Jail Sentence For Fake Review Scammer
Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting — but also against regulations! And...
Is It Legal To Post Online Reviews Of My Product?
Can I post online reviews of my products? The answer: Only if you prominently disclose your connection to the product....
Amazon Review Loophole & Feedback Blackmail: E-commerce
Is There A Marketing Loophole When It Comes To Up-Voting Amazon Reviews? The ever-evolving nature of online business is a...
Discounts For Honest Amazon Reviews Is Fine; Paying For Bogus Reviews Isn’t
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We...
E-Commerce Law: Is It Legal To Pay For Online Reviews?
Is It Legal To Pay For Online Reviews? You can make money with e-commerce startups. Amazon, eBay, Etsy – even...
Using Gag Clauses To Prevent Negative Online Reviews?
2017 Update: Federal politicians passed the Consumer Review Fairness Act, which outlaws online defamation gag clauses. Are contractual “defamation clauses”...
10 Things Marketers Must Know About Fake Reviews
The bottom line on fake reviews: They’re more trouble than they’re worth. To help you stay on the right side...
Are Fake Review Websites Legal? Can Affiliates Use Them? (Plus 5 Marketing Rules)
“I can use fake review websites; everyone else does it, so can I!” A bit of advice: Re-think your promotional...
Amazon Sues Reviewers: An E-Commerce Case Study
From The E-Commerce Law Desk: Amazon Sues Reviewers. Amazon has declared war on fake feedback — and the retailer’s litigators...
Lexmark v. Static Control: SCOTUS’ False Advertising Standard
SCOTUS made a big decision concerning the Lanham Act. A recent Supreme Court decision marks a change in false advertising case...
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