Here’s some e-commerce marketing advice: Don’t buy fake reviews! We get it; it’s tempting -- but also against regulations! And in China, it can land you a five-year stint in the pokey. (A quick a note: Although this cautionary tale unfolds in China, U.S. online...
Can I post online reviews of my products? The answer: Only if you prominently disclose your connection to the product. It’s against FTC rules to litter the Internet with phony product reviews that appear impartial but aren't. Officials regularly execute fake review stings. In fact,...
Is There A Marketing Loophole When It Comes To Up-Voting Amazon Reviews? The ever-evolving nature of online business is a source of both excitement and exasperation for entrepreneurs. Boundaries are repeatedly being pushed -- sometimes pitting pioneers against the proverbial “powers that be.” Take, for...
UPDATE: Amazon recently changed its policy; sellers can no longer offer discounts in exchange for reviews (in most circumstances). We decided to keep this article up for archival purposes. Team members from BestReviews analyzed 360,000 consumer posts on Amazon.com. Their conclusion? Amazon is flooded with...
Is It Legal To Pay For Online Reviews? You can make money with e-commerce startups. Amazon, eBay, Etsy – even Walmart – maintain incredible platforms for outside sellers. Plus, holiday sales figures prove that Internet shopping anxiety has gone the way of the dinosaur. Bottom...
2017 Update: Federal politicians passed the Consumer Review Fairness Act, which outlaws online defamation gag clauses. Are contractual “defamation clauses” – a.k.a. "gag clauses"—acceptable? Legally enforceable? Can you sneak them into customer agreements in an attempt to mitigate bad online reviews? Let’s review. Using Gag...
The bottom line on fake reviews: They’re more trouble than they're worth. To help you stay on the right side of regulations, pay heed to these ten tips – from an Internet lawyer – about online review legalities. #1: Are Fake Reviews Allowed? Fake reviews...
“I can use fake review websites; everyone else does it, so can I!” A bit of advice: Re-think your promotional pride, because using phony review sites -- or allowing your affiliates to use them -- could land you on Skid Row. (OK, that's overly dramatic....
From The E-Commerce Law Desk: Amazon Sues Reviewers. Amazon has declared war on fake feedback -- and the retailer's litigators are hunting down pay-for-post services. Amazon Sues Reviewers: The Feedback Industry In A Nutshell A philosophical fence separates the online review industry: Feedback facilitators are...
SCOTUS made a big decision concerning the Lanham Act. A recent Supreme Court decision marks a change in false advertising case law. The Lexmark v. Static Control decision further defined Lanham Act parameters and created a consistent national standard for allowable marketing claims. First, A Little About...
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