The “All Natural” Marketing Conundrum: A Quick Overview
“Natural.” Legally speaking, it’s a deceptively complex word, but the Food and Drug Administration wants to change that. What Does...
Reminder: The FTC Punishes Influencers That Don’t Disclose
Hi there, social media influencer: noteworthy things are happenings in the e-commerce world! Make note: 1) the FTC put celebrity...
Native Advertising Rules Are Now In Effect (And The FTC Is On The Hunt)!
Don’t Let The FTC Decimate Your Profits A quick reminder. Native advertising rules are now in effect! At the end...
Summary of FTC’s Native Advertising Guidelines
The FTC issued a pair of new advertising guidelines — the Enforcement Policy Statement on Deceptively Formatted Advertisements and the...
Dietary Supplement Law: FTC Targets 120 Marketers and Manufacturers
Dietary Supplement Law: Summary of The FTC’s Marketing Crackdown The Federal Trade Commission (FTC), in conjunction with several government offices...
ATTN BUSINESS OWNERS: THE FTC NOW FINES FOR BEING HACKED!
Is your online security house in order? If not, stop what you’re doing and contact a digital security guru, pronto...
FTC Favors Companies With Data Breach Contingency Plans
A couple of months ago, Mark Eichorn quietly posted a significant post on the Federal Trade Commission’s blog. In it,...
Fake News Sites: Legal or Illegal?
Are fake news sites legal or illegal? If an affiliate uses phony “news style” sites to promote products, are you...
Is Yelp Scamming Businesses? FTC Says “No.”
In this post: Is Yelp scamming businesses via their advertising model?Advice for people dealing with negative Yelp reviews Dear FTC:...
4 Defenses That DIDN’T Work In An FTC Marketing Lawsuit
If you’re an online marketer, who pushes the legal envelope, read up on people who’ve been caught – because that...
- 1
- 2