Online Behavioral Marketing: A Legal Primer For Internet Advertisers
Can websites track you and your behavior? Sure can. Online behavioral marketing (OBM) is commonplace, and most people now understand...
FTC Fines Snapchat For Being Loosey-Goosey With Data
Snapchat entered into a consent decree with the Federal Trade Commission for supposedly misleading users about data collection and inter-device...
Online Contest Legal Rules: Hashtag Disclosures Insufficient
First: If you’re an online marketer, and you haven’t seen W1A — hunt down at least one episode. Next: Why...
Did The FTC Just Make Website Terms Mandatory?
Reed Morgan wrote an interesting article for Law360 about the FTC’s recent investigation into — and complaint against — JERK...
BizOpp Law: FTC Crack Down Alert
Work-from-home bizopp operators: the Federal Trade Commission is on the hunt for people who offer bogus business opportunities, or “bizopps.”...
kidSAFE Gets FTC’s COPPA Blessing
In February, the FTC green-lit the kidSAFE Seal Program as a viable safe harbor alternative under the Children’s Online Privacy...
Fake Testimonial Writers Are Being Fined Everywhere
Just like the United States, Taiwan has a federal consumer watchdog agency that goes by the acronym FTC. The agency,...
Is HCG Legal? Yes. But Be Careful How You Market It
Is HCG legal? Yes. But overstating its efficacy could land you in trouble with the FTC. For example, the Federal...
Jerk.com Legal Matters: Personal Review Website Under FTC Investigation
Jerk.com, RipOffReport, Yelp, and other niche review sites are now Internet staples. And while review websites can sometimes present a...
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