Legal advice for supplement marketers: Be careful wording promotional materials. Strict rules apply. Breaking them could cost you millions.
FDA Takes Notice Of Trade Show Marketing Materials
Picture it (TM Sophia Petrillo). March 2016; the Natural Products Expo West Center [wavy lines transport us to a flashback]…
Health enthusiasts buzzed round the nutraceutical carnival; aromatherapy dominated olfactory senses, and a Washington State supplement brand charmed marketing materials into recycled tote bags.
Several weeks later, the material found its way to the FDA, who in turn issued a stern warning about “non-compliant disease claims.”
What Phrases Should Supplement Marketers Double Check?
So, with what wording did the FDA take issue? Here’s a list:
- “…used in herbal medicine to help slow the progression of disorders for the eye…”
- “…lowers blood pressure in hypertensive individuals…”
- “…lower cholesterol levels…”
- “…protects against cardiovascular diseases…”
- “…slow the progression of diabetic and hypertensive retinopathy…”
- “…protect against development of cancerous prostate cell lines…”
- “…clinically effective in treatment of alcoholic cirrhosis…”
- “Clinically improves cognitive function [for Alzheimer’s, vascular or mixed dementia patients].”
Are the above expressions always out of bounds? No. It’s important to understand that context is key.
Play it safe by having a marketing lawyer review your advertising materials before launching a campaign — everything from your website to trade show pass outs.
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Are you a supplement marketer in need of a compliance review? Get in touch.